Privacy Policy

Last updated: November 3, 2026

SENTIA Instruments, Inc. ("SENTIA," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and share information when you visit www.sentiainstruments.com, join our waitlist, purchase our products, or contact us.

1. Information We Collect

We collect information necessary to operate our website, process orders, and provide customer support.

Information you provide:

Contact information: Name, email address, phone number, and billing or shipping address, when applicable.
Purchase information: Products ordered, transaction amounts, payment status, and order history.
Waitlist information: Email addresses and any additional information voluntarily submitted through our registration forms.
Communications: Messages, inquiries, feedback, and information provided during customer support or warranty requests.

Information collected automatically:

Our website and analytics providers may collect technical information, including IP addresses, approximate geographic location, browser and device information, referring websites, pages visited, and website interactions.

We do not intentionally collect sensitive personal information unless necessary for a specific lawful purpose.

2. How We Use Your Information

We use personal information to:

Process and fulfill purchases, preorders, and deliveries.
Manage product waitlists and release notifications.
Provide customer support, warranty service, and product-related communications.
Send marketing communications where authorized or otherwise permitted by law.
Understand website traffic and improve the customer experience.
Maintain website security, prevent fraud, and comply with legal obligations.

We do not use personal information for materially unrelated purposes without providing any notice or obtaining any consent required by law.

3. Payments and Transactions

Payments are processed through Squarespace Payments, which uses Stripe for payment processing and may use additional providers for fraud prevention.

Payment details are transmitted and handled through these providers' secure systems.

SENTIA does not directly store complete payment card numbers or card security codes. We may retain transaction records and limited payment information necessary for accounting, order management, refunds, and fraud prevention.

Payment-related data is also subject to the applicable providers' privacy policies:

4. Waitlist and Email Communications

SENTIA manages its product waitlists manually using Google Sheets.

Information submitted through our waitlist forms may be stored in Google Sheets and used to provide relevant product announcements, availability updates, and release information.

We do not sell or distribute waitlist contact lists to third parties for their independent marketing.

You may unsubscribe from promotional communications or request removal from our waitlist at any time by contacting inquiries@sentiainstruments.com or using an unsubscribe option where provided.

Essential communications regarding existing orders, purchases, or warranty requests may still be sent when necessary.

5. Website Analytics and Cookies

Our website uses Google Analytics and Squarespace Analytics to understand visitor activity and improve website performance.

These services may collect information about website visits, navigation, device characteristics, referral sources, and interactions through cookies or similar technologies.

We use:

Essential cookies: Support website security, shopping carts, checkout, and necessary functions.
Analytics cookies: Help us measure traffic, visitor interactions, and website performance.

Google Analytics may receive information such as page URLs, device and browser details, cookies, and IP addresses used during data processing.

For additional information, see How Google uses information from sites using its services.

You can manage cookies through your browser settings or any cookie preference controls available on our website. You may also use the Google Analytics Opt-out Browser Add-on.

Where required by law, we will obtain consent before using nonessential cookies and provide applicable privacy choices.

6. TILES Product Data

TILES does not collect or transmit performance data, playing activity, or usage telemetry to SENTIA Instruments.

Musical information exchanged between TILES and your connected equipment, including MIDI data, remains within your own hardware and software environment and is not collected by SENTIA.

We do not remotely monitor how customers play, perform, or create music using TILES.

Information voluntarily submitted for customer support, troubleshooting, or warranty service may be processed solely for the relevant service purposes described in this Policy.

7. Information Sharing

We share personal information only as reasonably necessary to operate our business, provide services, or comply with legal obligations.

Our service providers include:

Squarespace: Website hosting, forms, ecommerce, and analytics.
Stripe and associated payment service providers: Payment processing and transaction security.
Google: Google Sheets waitlist management and Google Analytics.
Shipping providers: Order fulfillment and delivery.

We may also disclose information when legally required, to protect our rights or customers, or as part of a legitimate business transfer.

We do not sell customer contact lists or purchase records to data brokers or third-party marketers.

Our service providers may process information under their own applicable privacy terms and contractual obligations.

8. Data Retention and Security

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy.

This may include maintaining order and warranty records, managing waitlists, fulfilling legal or accounting obligations, preventing fraud, and resolving disputes.

Waitlist information may be removed upon request, subject to any applicable retention requirements.

We implement reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or loss.

Although we take data security seriously, no electronic system can guarantee absolute security.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Access personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your personal information.
Withdraw consent for certain processing activities.
Object to or restrict certain uses of your information.
Request a portable copy of eligible information.
Opt out of certain data sharing or targeted advertising activities, where applicable.
Appeal a denied privacy request where applicable law provides that right.

To exercise your rights, contact inquiries@sentiainstruments.com.

We may request reasonable identity verification and will respond within applicable legal deadlines. Certain information may need to be retained for legitimate legal or contractual purposes.

We will not discriminate against individuals for exercising legally protected privacy rights.

10. International Data Processing

SENTIA Instruments is based in the United States. Personal information may be stored or processed in the United States or other countries where our service providers operate.

Where applicable international data protection laws require additional safeguards, we will use appropriate legally recognized protections.

For individuals whose information is subject to European Economic Area or United Kingdom data protection laws, our legal bases for processing may include:

Contractual necessity: Processing orders and providing purchased products or services.
Legitimate interests: Operating and securing our business and improving our services, where permitted.
Legal obligations: Maintaining required records and complying with applicable laws.
Consent: Marketing communications and nonessential analytics technologies where required.

Eligible individuals may exercise applicable data protection rights and lodge complaints with their relevant supervisory authority.

11. Children's Privacy

Our website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13 without legally required parental consent.

If we become aware that such information has been collected improperly, we will take appropriate steps to delete it.

12. Third-Party Websites

Our website may contain links to external websites, social media platforms, or third-party services.

We are not responsible for the independent privacy practices of those services. Their own privacy policies govern how they handle personal information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, technologies, or legal requirements.

Updates will be published on our website with a revised effective date. Additional notice or consent will be provided where required by applicable law.

14. Contact

For privacy inquiries, data access or deletion requests, or questions regarding this Policy, please contact:

SENTIA Instruments, Inc.

Atlanta, Georgia, USA

Email: inquiries@sentiainstruments.com

Website: www.sentiainstruments.com